Barry Hong
Co-Founder & Director of Strategic Development
Barry Hong brings a distinctive and complementary dimension to the Institute’s founding team, with experience spanning institution building, strategic development, international business, hospitality, wellness initiatives, and organizational management.
His early involvement with Dr. Chit-Chan Gunn and ISTOP provided valuable experience in developing organizational infrastructure and supporting the growth of an innovative approach to pain treatment. This background is particularly relevant to the Institute’s goal of integrating clinical innovation, professional education, and interdisciplinary collaboration into a sustainable international organization.
His international experience includes involvement with the Fragrant Hill project in Beijing, where he worked with Chien Chung “Didi” Pei, son of renowned architect I. M. Pei, in exploring the development of a world-class international wellness center. This experience broadened his understanding of how clinical, wellness, hospitality, business, and international development can be brought together in a comprehensive institutional model.
Within the Institute, Barry’s role will extend well beyond administration. As Director of Strategic Development, he will help shape the Institute’s long-term growth, organizational structure, international relationships, and strategic initiatives.
Responsibilities
Barry’s contribution will help transform the Institute from a concept into a sustainable, professionally structured, and internationally connected organization, complementing the clinical and academic leadership of the founding team.
Strategic Planning
Developing and implementing long-term strategies for the Institute’s growth, sustainability, and international presence.
Institution Building
Helping establish the organizational infrastructure, systems, and partnerships necessary to support the Institute’s educational and clinical mission.
International Development
Helping establish the organizational infrastructure, systems, and partnerships necessary to support the Institute’s educational and clinical mission.
Strategic Partnerships
Developing relationships that strengthen the Institute’s clinical, academic, business, and wellness initiatives.
Program Development
Supporting the development of new educational, clinical, wellness, and professional programs.
Business & Organizational Development
Exploring sustainable models for expanding the Institute while maintaining its educational and professional standards.
Brand & Global Positioning
Helping establish the Institute as an internationally recognized center for TMD, airway, functional orthodontics, occlusion, and integrated craniofacial health.
Innovation & Expansion
Identifying emerging opportunities and translating innovative concepts into practical programs, services, and institutional initiatives.